In this world of fast fashion that tells us to buy more, do more, show more – people are craving authenticity and calmness again. And 90s minimalism really shows us that sometimes less truly IS more. That elegance doesn’t need to be screamed.
What Even IS 90s Minimalism?
I would personally describe it as elevated simplicity. It’s a style that doesn’t need to scream to be heard.
Many people criticize it – they think it’s bland. And yes, it was born from a recession (that’s true). But after the excess of the 80s, the 90s actually redefined what it meant to be chic, what it meant to be elegant.
90s minimalism wasn’t just an aesthetic. It was a mindset change. A shift from the “more is more” 80s mentality to “less but better.” Less pieces, more quality, more timelessness. People craved calm and clarity then – and I really believe we’re starting to feel the same way now.
Why This Matters Today
In our era where everyone is rushing to buy the new phone, where it’s “normal” to own thousands of beauty products, the new sweater, the new pair of shoes… I find it incredibly refreshing to focus on quality rather than quantity. To stop relying on fast fashion. To not feel the need to buy all of that stuff.
90s minimalism shows us that you don’t need a thousand pieces to look chic, elegant, and put together. And unlike other styles, it’s actually timeless.
Now – does loving minimalism mean you should completely stop adding color or personality to your looks? Absolutely not. You should ALWAYS add your own touches. I don’t dress in 90s minimalism head-to-toe every day. But we can learn from it, admire it, and take what resonates while leaving what doesn’t.
I’m a minimalist at my core. I hate clutter. I hate having too many things. I sell stuff on Vinted all the time. I just don’t like owning too much or buying fast fashion. But if this doesn’t resonate with you? Absolutely fine. Take what works, leave what doesn’t.
The 90s Minimalism Uniform
TOPS & DRESSES: Boat necks and turtlenecks everywhere, especially sleeveless. Tones are always neutral – black, gray, beige. No logos. Everything is minimal but still incredibly elegant. Why? No polyester. Materials are cotton, cashmere, wool, and lots of silk. Instead of playing with bright colors, play with different fabrics and textures. Minimal but not bland.
BOTTOMS: Midi or long skirts (especially silk) are a must-have. But the recipe for the perfect outfit always includes a perfect jean in a dark wash. Corporate-style pants and skirts are huge too – the 90s really romanticized and glamorized the working woman, and fashion reflected that.
SHOES: The rule is heels, heels, heels, and heels. Staples include pointed boots, kitten heels, and little sandals. The only flats you see? Beautiful ballet flats or loafers. That’s it.
ACCESSORIES: Sharp, often monochromatic, usually black or brown. Jewelry is almost seen as unnecessary. When present, it’s very minimal – white or silver tones like diamonds and pearls. Little tiny statement pieces. Many times people go completely bare.
MAKEUP: Absolutely natural and incredibly simple. Almost no makeup at all. Sometimes elevated by a tiny smokey eye or red lip, but nothing complicated. No full glams on a daily basis. The focus is on being natural.
HAIR: Looks incredibly effortless, always left free. The concept is achieving more by doing less. But here’s the reality – the hair is always so elegant, clean, healthy, and shiny. They MAKE it look like they don’t do anything, but it’s very much curated. No crazy hairstyles, no crazy sleek buns.
LEATHER: Everywhere. Leather boots, leather jackets, leather bags. Speaking of bags – big slouchy leather bags worn in an effortless way, very Jane Birkin.
Why 90s Minimalism Is Having a Moment
After years of maximalism, full glams, and social media overstimulation, people are craving calmness, stillness, and authenticity again. We’re craving simplicity.
The proof? Look at all the trends right now – clean girl aesthetic, Sophia Richie lifestyle, quiet luxury. People are waking up. We don’t want 100 polyester sweaters anymore. We actually want quality. Real, timeless pieces.
This applies to life too. People are romanticizing Europe because they’re romanticizing that slow-paced life – opposed to the instant gratification we’re always exposed to, the 5-second TikTok videos, seeing ads everywhere, a new trend every other day.
People are tired.
In a world that promotes fast-paced, low-quality lifestyle, 90s minimalism offers what we’re really craving: simplicity, quality, and timelessness. That’s exactly how to be chic – by embracing simplicity and underconsumption rather than chasing every trend. 🦢
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And as you know, I seriously love seeing your takes on the looks and ideas on here - that means the world to me! If you recreate something, please share it here in the comments or feel free to send me a pic. I'm always excited to meet y'all! ✨🤍
Xoxo Charlotte
